AMH Consulting

We provide sophisticated consulting solutions designed to elevate your business through operational mastery and strategic foresight.

About

AMH Consulting was founded by Angelica Cheung, who is widely recognised as a fashion icon, strategist and investor, especially in the fast-growing China market. Her 20+ years as a senior, and sought-after, executive in the fashion and luxury sector, have seen her wearing multiple professional hats, from founding VOGUE China editor, to strategic investor to board member of famed international luxury brands. Prior to this, she studied law at Peking University, subsequently working as a high-profile English language journalist covering a wide range of successful individuals in different walks of life.

Here are a few key landmarks in Angelica's career:

Branding Strategist

Founding Editor of VOGUE China which she ran successfully for 16 years, helping numerous international brands to enter, and expand, in the China market, giving her an unrivalled network of media figures, celebrities, creatives, KOLs and business partners both in China and internationally

Board Member

Fashion Investor

Angelica has been on the board of Zegna Group (listed on NYSE) for the past 5 years and is also on the board of Four Seasons Hotel Group

Angelica joined Sequoia Capital China as venture partner in 2021, focussing on investment and acquisition in the fashion and lifestyle sectors. Few people, if any, in the fashion world have made such successful professional pivots and have such international respect and renown

What We Offer

Angelica Cheung is a name that is instantly recognised in the fashion and luxury industry, in China and internationally. She has an unparalleled range of experience and unique set of insights and influence, as well as a formidable network. Our clients can tap into that depth and breadth of knowledge when entering, or expanding into the China market.

Crafting business strategies, including brand positioning, media relations, marketing approaches, identifying target audiences and introducing the best partners in execution
Assisting to set up 0-1 team and operations in retail, E-commerce in China, and managing the operations for as long as needed
When required, raise funds and formulate partnerships

Our Range of Services

Over the past 6 years, AMH has built up a portfolio of prestigious clients in the fashion and luxury sectors...

Client List

Zegna Group
TOD's Group (TOD's, Roger Vivier, Schiaparrelli)
Gucci
Balenciaga
Chloe
BMW
AUDI
Songmount
Hunza G
Santa Maria Nouvella
SKII
VIP.COM